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Some of you are new around these parts - so I suggest you check out Part 1 (True Stories - Part 1), in order to get caught up.
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How Do You Top Greatness…?
Of course I have the answer this is CCarter speaking…
So now we're back here, and you know what's about to happen. You feel it in the air… "Find your manhood, and embrace it! We’re in the end game!" I had to re-group, when we left off, there were still some fractions in the equation. It took a little bit longer than I expected, but like an aged wine, the equation is becoming whole sooner, rather than later. Some of you can't even find the launch pad and you're trying to get into outer space… I don't see how you're going to do it man, "Fear is why you fail";
You know deep down what's needed to win, your brand can't survive out there without a true story man. And here is the crazy part, it doesn't even have to be real. We touched on this last time, but it's worth noting once again… The only way we can make a connection is through story telling - that's why we go for that Coke or Pepsi - it was imprinted a long time ago. You may not like it and may have even attempted to un-imprint yourself, but when it comes down to it, and there is a pizza party, and there is only 2 decisions, you're going to grab that Pepsi or you're going to grab that Coke. There is nothing you can do about it. It might as well be hardcoded into your DNA - stories, powerful stuff. Agents of the masters, is what I refer to them as.
So how do you top greatness? Miyamoto Knew…
If you are not constantly looking forward, and seeing the newest curve, you are stuck looking down or backwards. Everyone that gets caught off-guard says the same thing. I didn't see it coming… IBM didn't see the personal computer coming… Microsoft didn't see the internet coming… Myspace didn't see Facebook coming… Yahoo didn't see Google coming… Google didn't see Facebook coming… Facebook didn't see Twitter coming… Blackberry didn't see the iPhone coming… Funny, you can see the same story in Blackberry versus Apple as you can see in IBM versus Windows. In outerspace, you can see all that shit coming…
Imagine being all the rage and drunk on power, you are the hero of the day, then somewhere someone comes in with a new angle, and then in a blink of an eye, the power shifts, and you are yesterday's news. But some of the companies mentioned have learned from their past mistakes even after fumbling and have rebounded. But some are just legacies of the past, running off the steam of past success - eventually that steam will run out…
So where does your brand, company, personal PR fit in? Are you watching for the curve, or using methods and techniques of past success? Do you have a R&D (Research and Development) department, that's working on future services, product, and ideas, or are you simply trying to bat down the other copycats? Were you once a whole and are now all about fractions? Mang, can't go into outerspace with that shit… Can't land on one quarter, one half, one-eight of Venus… This is my final form man… In outerspace
Once again I ask how do you top greatness? By Destroying The Past. A lot of people, companies, and brands get caught up in their past success, thinking they will always be successful, but that's never the case. When you cling to past success, past greatness, you fail to look forward and see the curve coming. You see, if I kept doing the past shit I did, it'll get boring - as a brand, company, or character, there needs to be spice. We need the trolling videos, we need the informative shit, we need the crazy BST threads -
We need this CCarter to be a constant mystery, and come up with new shit to move the bar up an inch higher. Does your company represent the apex of your industry? Are you looked up to or referred to as being the best? Do people recognize you for what you do, even if you are not completely unique, are you familiar? Bro do you brand? You've built your company up from the ground up, you leverage the best tools, but sometimes are afraid to even showcase it cause the competition might copy your shit? So the fuck what? At least your an innovator. Would you rather be in Apple's shoes, or Blackberry's? Tell your story, and get the word to your customers with more powerful engagement. Fuck that old CCarter - that gal/guy/entity is dead, this is my final form mang… So lettuce begin...
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I would like to introduce True Stories - A Better way to tell your Brand's Story:
More Info About Our Process: Tell Your Brand's Story - VideoSharks
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