I'm not out fuck anyone over, plain and simple. If I wouldn't want it done to me or my family then I have no business doing it to anyone else. Karma is real. The world has enough slimeballs cheaters and scammers. It's similar to the tip thread, sure you could save a few dollars by screwing someone, but in the end your really screwing yourself. Scamming is a short sighted business model.
You don't need to lie, cheat or mislead in order to sell. Sure it may be easier, the low hanging fruit, but it's not necessary. You can illicit emotion and use colorful descriptions and language while leading the viewer towards action using only the truth.
Have a good product and aim for the long term, not some short lived chump change from a quick scam.