So you're saying Google will only brought down by anti-trust stuff? Standard Oil was dominating before they were broken up.
This is not true. Standard Oil was already in decline by the time anti-trust brought it down. Competitive forces were at play.
I highly recommend Tom DiLorenzo's book "How Capitalism Saved America". You'll never think about anti-trust the same way again. For the people for whom these things matter, DiLorenzo is a best selling author as an economics historian, and a Professor at Loyola Maryland.
This is a great presentation, worth checking out if you are into marketing, free markets, capitalism, business, economics etc.
[ame="http://www.youtube.com/watch?v=mwH8unDcdMY"]YouTube- Broadcast Yourself.[/ame]
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Google will eventually come down, the Roman Empire came down. What we're seeing are the small cracks that undermine the fascia of Google dominance. One person of note says switch, 3 months later, another person says the same thing. One year from now, in a high profile tech interview, someone of note will say, "Yeah, I switched from Google to Bing, it's just a better search engine".
Google is not going to go from 80% share to 20% in a year. But if their share falls to 70%, they are greatly weakened. There is a momentum to natural monopolies based on perception of market dominance that are self fulfilling. Undermine that perception, and people start to wander.
Anyone who follows pro-sports knows the difference in the fervor of the fan base of a winning team and a team that's is only a contender. A team on the way up, and a team on the way down (or just hanging around).
Marketers should understand this stuff.