Damn dude, how bad do you need 25 bucks?
just know my idea was good, could care less abt the $25, more about standing by my idea
Damn dude, how bad do you need 25 bucks?
No worries then. When I got asked (I had 5 of 10 at the time), I just said "Well, I already harvest most of the search traffic in my niche but let's talk about your business" and off to close we went.I have 7 of the first 10 results so that's not really an issue.
These things will be at stop signs and stop lights so speed wont be an issue. I will say though, I like you sales quote.
Yep, you're looking at a pretty penny for anything close to billboard size re cmyk proper weatherproof creative/print. You can do simple 2 or 3 flat color which costs less but if you're doing a billboard... do quality.
If not a billboard - still apply that same thinking, make their eyes follow 3 simple steps;
*problem
*solution
*connection
- as simple as (in)humanly possible.
So for your smaller size, just do the same but make it small. Even 8.5 x 11 or poster size translate well when you do IMPACT FONT headlines and make them simple. You'll notice most billboards utilize the same fonts (usually the same ones you find in default on any editor - but IMPACT/ARIALBLACK/VERDANABOLD are most common).
Use to do tons of signage/large format shit back in my prepress days, if you do go color - make sure you get proofs from a standard press color pallette before they print (or if you don't care about shades/colors too much don't worry).
*EDIT - don't want your money...
*EDIT2 - lol wadap with your username 'from dp' < ?
just know my idea was good, could care less abt the $25, more about standing by my idea
Your slogan offers no benefits to the customer, has no no emotional triggers and each of those lines would be about 3" tall on a yard sign. Completely unreadable.
@OP, some real life experience here, I tested a shit load of different yard signs for local seo and web design a couple years back. The only one that converted phone calls said:
Business Failing?
#1 On Google Can Help
Phone Number
But guess what? You don't want those broke ass motherfuckers wasting your time, because if they were any good at making money, they wouldn't be getting roped in by your promise to save their sinking business.
I know this is a crazy thought but how about ranking your site #1 for local SEO services, this and word of mouth is how I get my best local clients. And I guarantee you, if you go the sign route, someone is going to ask you "How come you have to advertise with yard signs if google is all that?".
Finally, I've been making and designing signage since 1998. If I say something is too small to be effective advertising on a yard sign, trust me, it's too small.
18"x24" yard sign: 3 lines max, centered, no more than 4 words per line. Use arial black and increase the leading. I don't care if you're driving 25 or 50, anything less will not be consistently effective.
I can't believe I just typed all this shit, back to work for me.
meh, your slogan isn't really that good actually, it's generic and easy to forget. You ripped Grindstone's for not eliciting an emotional response but what kind of response does "put your business on top of google now" elicit? The sign doesn't tell me what benefit I get from being on top of google, the target demographic may not see that as clearly as aff marketers. At least grindstone tapped into the readers ego (nobody wants to be considered a failure) and survival instincts (can being at the top of google stave off failure?) I see no immediate correlation between "put your busines at the top of google now" and what that actually means for my business, is it branding, is it leads, is it sales, all of the above?