http://searchengineland.com/too-muc...-“over-optimization”-penalty-for-that-115627?
"What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."
He mentions them working on this new algorithm a couple of times throughout the audio.And when they refer to "over optimizing", im pretty sure theyre talking about with links - because it was in the context of mom and pop vs big guys, and bugets.. and we know that google has not really looked towards keyword density for ranking factors in a while, which is the example he was using to describe over-optimizing.
Also. Bing mentioned them putting more weight on social influencing rankings and even sites that are well or "over-optimized", but dont have great social signals, wont rank as high.
"What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."
He mentions them working on this new algorithm a couple of times throughout the audio.And when they refer to "over optimizing", im pretty sure theyre talking about with links - because it was in the context of mom and pop vs big guys, and bugets.. and we know that google has not really looked towards keyword density for ranking factors in a while, which is the example he was using to describe over-optimizing.
Also. Bing mentioned them putting more weight on social influencing rankings and even sites that are well or "over-optimized", but dont have great social signals, wont rank as high.
