I actually would like to know how Wright managed to get #2 spot on both Yahoo and Bing.
I never managed to get in the top-10 of these 2 fucked up SEs. (Not that I care, but still curious)
I'm not an SEO guy, but here's somethings I've noticed from being a mailer.
I use to buy cheap, but good looking sites on flippa so the newsletters looked legit and this helped me get white lists and what not. The sites would generally have a decent amount links and so so content.
I'd generally look to see what it was ranking for in google, yahoo, and bing. Generally they'd just be listed in google and that was fine, because I could really give a shit less about rankings (I'm a mailer), but it looks good to have something there for manual site reviews.
I noticed shortly after sending a lot of mail to yahoo / hotmail I'd start getting crawled by their bots. Then depending on some magic I'd start showing up in yahoo and/or bing. I have no idea what other factors resulted in getting included into their serps, but the email triggered the bot crawls.
I'd imagine if you bought a bunch of accounts and started sending to yourself with the domains you wanted to rank in the email body your sites would start to be included.
If I was an SEO guy and wanted to try this. I would buy a bunch of yahoo, aol, and hotmail accounts. I'd then setup a system using something like MailerKing and ResponderKing to send mail back and forth between all of the accounts and include the domain I wanted to rank in the email body. For the email body I'd take books from Project Gutenberg and the spin paragraphs. So it would work like this Yahoo Account 1 sends a new email to Hotmail Account 1. Hotmail Account 1 then sends a reply back to Yahoo Account 1. So it looks like real chatter about your site.