OP, if I am right about who it is that I think you're referring to, then I don't know how else to say this. But well... Screw you. The person in concern is a motherfucking genius. Period.
There are very few of us who're able to build such sustainable business models that print money like that site. Ever heard of the phrase - "Don't repair it, until it's broken?" Well that is pretty much what the owner(s) of that site are doing. They are NOT fucking with the site in the name of innovation, because you know what? It still motherfucking WORKS. They don't need to make any waves anymore, because they're still riding on the ones that they built when they launched.
And innovation doesn't always go well with the audience. (Read up on Failed Facebook Innovations, Google Product Failures) - while these big names have an addicted userbase, which is left with no other option but to continue using their services with usability glitches shoved down their throat by them in the name of innovation, smaller sites don't always have these liberties.
Try and comprehend your own words here -
The #1 site in this niche is running a business model that even 1995 would laugh at. Yet, he's still going strong and making at least 7 figures a year off his site.
Do you realize what that means? Do you? Why would they even need to touch it, if it still makes them 7 figures a year? Would you? Just because a certain segment is screaming about 'innovations'? Meh.
INNOVATION IS AN ASSET, NOT A LIABILITY.
This is a marketer's forum. We build websites. We are on the other side of the things. The side which concentrates on the building and the marketing and the business models and the revenue and the data. Try to understand these first.
This guy has been cruising along, under the radar in this niche, and making a killing for YEARS.
Do you realize the fact that maybe since he is NOT innovating, the radar never sees him?
She and I both think it's time for a little competition for this guy
And what gives you or your mom (with all due respect to her) the authority to say that? And even if you somehow conclude that the site needs a competition, you blatantly come to a forum filled with marketers and basically proceed on to out his disadvantages.
I've discussed his biz model in-depth with active users and I'm AMAZED at what he has going on and what he's getting away with. However, he's done nothing to innovate or protect it and his members are getting pissed.
So you're essentially
wasting your time with discussing business models with other active users of his site, only to be able to post them on here? To gain what? Respect among the users? Well the above replies should have already answered your queries.
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On a side note, OP. I couldn't care less about your outing. I couldn't care less about your cockiness. I couldn't care less about your peasantry. Heck, you could out one of my own sites here and I'd let it be. Simply because I know you lack the capability and the motivation to do anything about it.
And most big ballers, don't need a forum thread to propel their next research on. The site in question is a perfect example of an inclusive business model - a model which requires both online and offline endeavors. And judging from your attitude, neither is your cup of tea.
What bugs me is the fact that you're doing this ONLY and ONLY to get appreciated by this community. Which is a wrong train of thought. Atleast in this particular community.
Your reasoning for this outing is completely and utterly flawed. And needless to say, you disappoint me.
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Edit - Oh! And this thread after this -
http://www.wickedfire.com/shooting-shit/172215-simple-ideas-worth-millions.html? Bound to raise a few fucking eyebrows.