Google instant search...wtf?
- Thread starter backlinkgurus
- Start date
Oh FFS.
Meaningful research for SEO is now out of the window then- exact matches will go through the ceiling on head terms.
And I subscribe to the theory this is bad for long tail searches, users will assume the first-vaguely reasonable result is the most accurate and click through. Good if you can claim a high root word position though, ofc.
One other thing, it's obvious why G has done this: it massively increases monetisable real estate.
Example: You're bidding on 'lawyer', 'la' now becomes a target for you so that you're the first relevant result.
Meaningful research for SEO is now out of the window then- exact matches will go through the ceiling on head terms.
And I subscribe to the theory this is bad for long tail searches, users will assume the first-vaguely reasonable result is the most accurate and click through. Good if you can claim a high root word position though, ofc.
One other thing, it's obvious why G has done this: it massively increases monetisable real estate.
Example: You're bidding on 'lawyer', 'la' now becomes a target for you so that you're the first relevant result.
^^^ Exactly what I was thinking...
Short term increase in profit for them as everyone's CPCs rise but that will mean that long term, it's not sustainable.
With organic search, I imagine the volume for current popular keywords will be diluted down with google suggest search phrases that people start choosing.
I'm probably not going to rush out and make any changes. I'll probably just wait until the numbers in the keyword tool update after the first month of this (if it even stays that long) and then assess things.
Anyone know the percent of searches that are done from the Google site? Surely quite a high percent must be from: web browser default searches, adsense search boxes, add on toolbars etc..
No clue on percentages, but from a user standpoint I can say I just head to the top right of my Firefox and type in what I need... faster by far than going to Google, typing it in, and searching.
Mikesev made some good points.
One other thing, it's obvious why G has done this: it massively increases monetisable real estate.
Example: You're bidding on 'lawyer', 'la' now becomes a target for you so that you're the first relevant result.
This is good ol automatic matching on steroids and takes the choice to opt out away from the advertiser.
One other thing, it's obvious why G has done this: it massively increases monetisable real estate.
Example: You're bidding on 'lawyer', 'la' now becomes a target for you so that you're the first relevant result.
This is good ol automatic matching on steroids and takes the choice to opt out away from the advertiser.
i seriously doubt google will show results based on partial words. remember, google's ultimate goal is relevancy - bidding on "la" could show you results from lawyers to labia stretching services. it's trying to predict your overall search phrase, not give you results based on "la"
I couldn't believe it when I woke up this morning and saw this new Google Search... this is a MASSIVE change... it'll take me a few days/weeks before I make my opinion on it. Right now... I'm not too impressed, but we'll see.
No, on their Adwords page:
They will show results for partial words. Well, Flow is a word, but you get what I mean.
I do agree though that this completely changes how we have been monetizing keywords. Targeting micro niches will become even more important in ranking for the 2-3 word keywords and trying to get all of the traffic in a niche.
Your page titles will become even more important too in ensuring that if you are ranking in the top positions you don't lose traffic from people who happen to stumble upon your site while typing in a query.
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Oh, and for some shameless advertising, I did make a blog post about Google Instant Search.
I had to put up an article for class anyway, so I figured I'd write another.
Right now typing in the letter's "la" brings up a shit ton of results for "lady gaga".
